South Africa’s vibrant music industry has been handed another opportunity to shine on the world stage as the producers of the hit television series Spinners launch an open call for original music submissions.
- Building a Soundtrack for a Global Audience
- Genres Reflect South Africa’s Musical Diversity
- Why This Opportunity Matters
- International Exposure
- Digital Streaming Opportunities
- Media and Promotional Support
- Potential Live Performance Platforms
- The Spin Sessions Offers Career Development
- What Producers Are Looking For
- African Music Continues to Shape Global Culture
- How to Submit
- A Platform for the Next Breakthrough Artist
The initiative, which aims to build the official soundtrack for the highly anticipated second season, is inviting vocalists, producers, songwriters and independent artists from across the country to submit their work for consideration.
More than just a soundtrack placement, the project offers creatives a rare opportunity to have their music heard by audiences across Africa and beyond through one of South Africa’s most successful television exports.
With African music continuing to dominate global streaming charts and influence international culture, industry observers say opportunities like these can become career-defining moments for emerging artists.
Building a Soundtrack for a Global Audience
The soundtrack initiative is being spearheaded by Muthaland Entertainment in partnership with Ghetto Ruff, Canal+ and MultiChoice.
Producers plan to create ten genre-focused albums that will collectively form the official soundtrack for Spinners 2.
The goal is to capture the energy, diversity and creativity that define modern African music while giving artists a platform capable of reaching millions of viewers and listeners worldwide.
As African entertainment gains increasing international recognition, soundtracks have become powerful tools for exposing audiences to new artists and musical movements.
Industry experts point to the success of film and television soundtracks in launching careers, generating streaming revenue and expanding fan bases across borders.
Genres Reflect South Africa’s Musical Diversity
The open call embraces a broad range of musical styles, highlighting the richness of South Africa’s evolving music landscape.
Artists are encouraged to submit original and unreleased music in the following genres:
- Afrohouse
- Gqom
- Afrobeats
- Hip Hop
- Dance
- Kaapse Style
- Afrosoul
- Afrogospel
- 3-Step
- Lekompo
The inclusion of both mainstream and emerging genres reflects a growing appetite for authentic African sounds that resonate locally while appealing to international audiences.
Why This Opportunity Matters
For many independent musicians, gaining visibility remains one of the biggest challenges in the music industry.
Streaming platforms have created unprecedented access to global audiences, but competition for attention has never been greater.
The Spinners 2 soundtrack project offers selected artists a multi-layered platform that extends far beyond a single television appearance.
International Exposure
Successful submissions could feature in a television series distributed through Canal+ and MultiChoice networks, placing artists in front of audiences across more than 50 countries.
For many creatives, this level of exposure would typically require years of industry networking and substantial marketing budgets.
Digital Streaming Opportunities
Selected tracks are expected to be distributed through major music platforms, including Spotify, Apple Music and Audiomack.
This could help artists grow their streaming numbers, attract new fans and increase long-term revenue opportunities.
Media and Promotional Support
The soundtrack campaign will also include marketing and promotional activities designed to highlight participating artists.
Media features, interviews and campaign content could provide additional visibility and help artists establish stronger industry profiles.
Potential Live Performance Platforms
Organisers have indicated that selected artists may also receive opportunities to participate in launch events and live performances connected to the soundtrack release.
The Spin Sessions Offers Career Development
Beyond soundtrack selection, organisers have introduced an additional incentive aimed at nurturing South Africa’s next generation of music talent.
Outstanding submissions will be considered for invitations to The Spin Sessions, an exclusive songwriting and production bootcamp.
The programme is expected to bring together promising artists, producers and songwriters in a collaborative environment where they can refine their skills, build industry relationships and create new music.
Talent development initiatives of this nature are increasingly viewed as essential in helping emerging artists navigate a rapidly changing music industry.
What Producers Are Looking For
The open call focuses on originality and authenticity.
Organisers are specifically seeking:
- Original compositions
- Unreleased music
- Professional-quality productions
- Authentic African storytelling
- Distinctive artistic voices
Rather than chasing trends, artists are being encouraged to submit music that genuinely reflects their identity, experiences and creative vision.
Industry professionals often note that originality remains one of the most valuable assets for artists seeking long-term success.
African Music Continues to Shape Global Culture
The launch of the soundtrack initiative comes at a time when African music is enjoying unprecedented international recognition.
Genres such as Afrobeats, Amapiano, Afrohouse and Gqom continue to influence global music trends, attract international collaborations and dominate streaming playlists.
South African artists have become major contributors to this movement, helping position the continent as one of the most exciting creative hubs in the world.
Projects like the Spinners 2 soundtrack not only showcase local talent but also reinforce Africa’s growing influence within the global entertainment industry.
How to Submit
Submissions for the Spinners 2 soundtrack are officially open.
Artists interested in participating can complete the submission form through the official application portal.
Submission Portal:
https://form.jotform.com/muthalandpr/spinners2-music-submission-form
Email Enquiries:
muthalanddigital@gmail.com
A Platform for the Next Breakthrough Artist
For many musicians, opportunities that combine international exposure, professional development and digital distribution are rare.
The Spinners 2 Soundtrack Open Call presents a chance for artists from every corner of South Africa to showcase their creativity and potentially become part of a project with continental and global reach.
As the search begins for the next soundtrack anthem, breakout performer or viral hit, organisers are encouraging artists to step forward and share the sounds that represent their communities, cultures and stories.
The next major voice in African music could emerge from this very opportunity.
