The tennis legend invests in the WNBA’s newest franchise, advocating for the value of female athletes.
Serena Williams, one of the most celebrated athletes of all time, has made a strategic move into professional basketball. The retired tennis icon has joined the ownership group of the Toronto Tempo, the WNBA’s fifteenth franchise, set to debut in 2026.
The move aligns with Williams’ longstanding advocacy for women’s sports. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes,” she stated. “I have always said that women’s sports are an incredible investment opportunity.”
A Powerful Partnership
Toronto Tempo’s ownership group is led by Kilmer Sports Ventures, with Larry Tanenbaum serving as the team’s chairman. Teresa Resch, a key executive in Toronto’s sports scene, has been appointed as team president. Tanenbaum praised Williams’ addition to the team, emphasizing her impact beyond sports.
“Serena Williams is an icon, a role model, and a force for change in the world,” said Tanenbaum. “She exemplifies the very best of what the Tempo stand for – we couldn’t be more honored to have Serena in our court.”
Williams’ role extends beyond ownership—she will collaborate on jersey designs and merchandising partnerships, bringing her business acumen into the league.
Williams’ Expanding Business Portfolio
The former tennis champion is no stranger to sports investments. She holds stakes in multiple teams, including the NFL’s Miami Dolphins, Angel City FC in the NWSL, and the Los Angeles Golf Club. Her latest venture into the WNBA solidifies her commitment to growing women’s professional sports.
Beyond sports, Williams has built an impressive entrepreneurial empire. She has launched brands such as WYN Beauty and S By Serena and runs Serena Ventures, a venture capital fund supporting women and minority-owned businesses.
The Future of Toronto Tempo
With the team set to begin play in 2026 following an expansion draft in 2025, Williams’ involvement boosts both its visibility and credibility. The WNBA has been expanding its global footprint, and Toronto Tempo’s entry into the league marks a significant milestone for women’s basketball in Canada.
By bringing her influence, investment, and passion for female empowerment, Serena Williams is not just shaping a new team—she’s helping redefine the business of women’s sports.
