The Africa Coastal Marine Tourism Conference continues to spotlight the economic potential of South Africa’s coastal regions, with Nonkqubela Ntomboxolo Pieters, MEC for Economic Development, Environmental Affairs and Tourism (DEDEAT), delivering a powerful address on the impact of maritime tourism in the Eastern Cape.
Cruise Tourism Driving Economic Growth
In her remarks, MEC Pieters highlighted the significant economic contribution of cruise tourism to Nelson Mandela Bay, revealing that the region is generating between R85 million and R95 million through cruise ship activity.
A key factor driving this growth is the increasing number of cruise ships choosing to stay overnight in the bay, allowing visitors more time to explore local attractions, businesses and cultural experiences. This extended stay translates into increased spending, directly benefiting the local economy and supporting regional development.
Creating Meaningful Tourism Experiences
MEC Pieters emphasised that today’s travellers are seeking authentic and unique experiences, something that the Eastern Cape is well-positioned to offer.
From its scenic coastline to its rich cultural heritage, the province continues to attract visitors looking for something beyond traditional tourism. She highlighted the importance of developing coastal and marine tourism offerings within townships and villages, ensuring that more communities benefit from the growing tourism market.
Empowering Small Businesses
A key focus of her address was the empowerment of small and medium enterprises (SMEs) within the tourism sector.
MEC Pieters stressed the need to actively support and promote local businesses, enabling them to participate meaningfully in the tourism value chain. By doing so, tourism becomes a tool for inclusive economic growth, creating opportunities for entrepreneurs in communities across the province.
Building Visitor-Friendly Communities
She also called on communities to play their part in strengthening the tourism sector by ensuring that cities and towns are safe and welcoming for visitors.
Addressing the importance of safety, MEC Pieters urged stakeholders and residents to work together in fighting crime and creating visitor-friendly environments, which are essential for sustaining tourism growth and attracting international travellers.
Leveraging Academic Excellence for Tourism Growth
The MEC proudly highlighted that the Eastern Cape is home to four universities and eight TVET colleges, positioning the province as a hub of academic excellence.
She encouraged greater collaboration between the tourism sector and academic institutions, noting that researchers and students can play a vital role in driving innovation, conducting research and supporting the development of maritime tourism strategies.
By leveraging this academic capacity, the province can strengthen its position in the coastal and marine tourism space, ensuring that growth is both sustainable and informed by research.
Showcasing the Beauty of the Eastern Cape
Throughout her address, MEC Pieters spoke passionately about the Eastern Cape as a beautiful and diverse province, rich in natural landscapes, culture and tourism potential.
Her message reinforced the province’s commitment to growing the coastal and marine tourism economy, while ensuring that local communities, businesses and future generations benefit from its development.
