On December 7th, South Africa will become one of the six global stops for the highly anticipated Miller Mix World Tour, a groundbreaking event that celebrates the intersection of music and street culture. Presented by Miller Genuine Draft in partnership with Beatport, this global tour combines the vibrancy of urban culture with a lineup of influential artists to create an experience that promises unity and creativity on a global scale.
Honouring Joburg’s Hustle and Musical Legacy
This tour’s stop in Johannesburg is particularly special as it pays tribute to the energy and cultural pulse of the city known for its dynamic mix of talent and creativity. Joburg, often called the “City of Gold,” serves as an inspiring backdrop for this event, where audiences will witness an all-star lineup of South Africa’s best artists representing the rhythm, resilience, and unique sounds of the city.
A Platform for Rising South African Talent
The Miller Mix World Tour isn’t just a concert; it’s a chance for South Africa’s emerging artists to shine. The campaign kicked off with a nationwide mixtape competition, hosted on Beatport, offering local DJs a chance to showcase their talent. The ultimate winner of this competition will earn the extraordinary opportunity to be mentored by Miller Genuine Draft’s brand ambassador, Bongani “MÖRDA” Mohosana, known for his influence and artistry in South African music.
This mentorship could be a pivotal moment for the winner, as they’ll also have the chance to open for the renowned Scorpion Kings at the Miller Mix World Tour concert—a stage that could launch a career in the South African and international music scenes.
An All-Star Lineup with Amapiano Royalty and More
Headlined by Scorpion Kings, the Amapiano duo that has taken the world by storm, the concert promises an unforgettable night. The lineup also includes South African icons such as MÖRDA, Sun-El Musician, DBN Gogo, Oscar MBO, and Shamiso. Recently, Shimza, known for his hypnotic Afro-tech beats, was announced as part of the event. The unique sounds of these artists reflect South Africa’s rich musical landscape, bringing together Amapiano, house, and Afro-tech beats under one roof.
A Dynamic Partnership with Global Reach
Miller Genuine Draft’s collaboration with Beatport lends the campaign an international appeal, while locally, Miller’s Social Pioneers Squad, which includes influencers and artists like Lula Odiba, Phantom Steeze, and Slade, enhances the event’s cultural relevance. Together, they embody the spirit of South African street culture, connecting fans and promoting an inclusive music scene.
This once-in-a-lifetime experience will be held at the Old Train Station in Newtown, Johannesburg, a venue that perfectly captures the essence of the city’s rich history and future-forward music culture. Tickets for this unique celebration of music and unity are now available.
Comments