Spotify has firmly denied allegations that it collaborated with Universal Music Group (UMG) to artificially inflate streams for Kendrick Lamar’s hit single “Not Like Us.” The streaming giant has dismissed accusations of a “scheme” involving bots and payola, calling the claims baseless and speculative.
The Legal Dispute
In a motion filed on December 20, Spotify rejected allegations that it conspired with UMG to boost Kendrick Lamar’s popularity through artificial means. These allegations were made by rapper Drake, who is suing both Spotify and UMG, accusing them of manipulating streaming numbers. Spotify’s attorneys described the claims as “false” and refuted any existence of a partnership with UMG for such practices.
“The predicate of Petitioner’s entire request for discovery from Spotify is false,” Spotify’s legal team stated in the motion. They further argued that the allegations were “far-fetched” and aimed at bypassing standard legal procedures.
Drake’s lawsuit also targets UMG, accusing the music label of violating the Racketeer Influenced and Corrupt Organizations Act (RICO). He alleges that UMG engaged in defamatory actions by releasing “Not Like Us,” a track he claims falsely labeled him a “sex offender.”
Drake’s Legal Team Responds
In a statement to Billboard, Drake’s attorneys from Willkie Farr & Gallagher expressed skepticism over Spotify’s denial, suggesting that the company might be attempting to distance itself from UMG’s alleged manipulative practices. “If Spotify and UMG have nothing to hide, they should comply with this basic discovery request,” Drake’s legal representatives said.
The ongoing feud has also seen Drake file a separate lawsuit in Texas, asserting that UMG’s actions caused significant damage to his reputation.
A High-Stakes Hearing
The dispute is set to escalate further, with the New York Supreme Court scheduled to hear Drake’s case against Spotify and UMG on January 16, 2025. Both sides are expected to present their arguments regarding the alleged manipulation of streaming numbers and the broader implications for transparency in the music industry.
Industry Implications
This high-profile legal battle underscores growing concerns about the transparency of streaming platforms and record labels. If proven, the allegations could have significant consequences for how streaming data is verified and used to gauge an artist’s success.
