WNBA rising star Angel Reese is making power moves both on and off the court. The 23-year-old has launched a bold new merchandise line inspired by a fan-coined jab—“Mebounds”—that initially mocked her missed rebounds. But instead of letting it define her, Reese has trademarked the term, flipped the narrative, and is now using it to drive social change.
“MEBOUNDS, REESEBOUNDS, REBOUNDS… MERCH AVAILABLE NOW!” she tweeted recently, announcing the launch of the merch line with her signature confidence.
Far from just a branding play, the clothing line serves a larger purpose: a portion of the proceeds will go to the Angel C. Reese Foundation, her nonprofit established in 2023 to address issues like cyberbullying, gender inequality in sports, and access to education and financial literacy for underserved girls.
Reese closed her announcement with the hashtag #hatingpaystoo, a pointed nod to her critics and a powerful reminder that negativity can be redirected toward meaningful impact.
Turning Hate Into Purpose
The move to trademark and monetize “Mebounds” is classic Angel Reese—bold, unapologetic, and mission-driven. What began as online mockery has become a tool for empowerment and philanthropy.
The Angel C. Reese Foundation, founded in July 2023, states its mission as being “dedicated to fostering equity for girls and underrepresented groups through innovative and impactful initiatives.”
“Our main objective is to ensure equal opportunities for all girls in sports, education, financial literacy, and other areas where girls have historically been overlooked,” reads the foundation’s statement. “We aim to develop practical solutions to overcome these challenges and provide comprehensive resources that empower a new generation of girls to excel in sports and successfully transition to the real world.”
The Bigger Picture
Reese’s move comes at a time when more athletes are stepping into the entrepreneurial and advocacy space—especially women in sports who face disproportionate criticism, both online and in the media. By controlling the narrative and attaching purpose to her brand, Reese is building more than a career; she’s building a legacy.
With her “Mebounds” merch, she’s not only reclaiming a negative phrase but also transforming it into a rallying cry for resilience and a revenue stream for change.
Want to support the cause?
Mebounds merch is available now. Visit https://theangelreese.com/ to shop the collection and support the foundation’s fight against cyberbullying.
