Zendaya, the 28-year-old actress and Emmy winner, is making a passionate case for preserving the tradition of moviegoing. Amid preparations for the third season of Euphoria and her upcoming film Challengers, Zendaya is voicing her support for keeping movies in theaters, even as streaming continues to dominate the entertainment industry.
A Passion for the Theater Experience
In an interview with Vanity Fair, Zendaya emphasized the importance of maintaining theaters, particularly for the livelihoods of those who depend on them. “There’s a lot of people whose job it is to work at a movie theater,” she explained. “And there’s a lot of smaller, family-owned theaters all over the place that we want to still exist.”
The Dune star highlighted the magic of the collective moviegoing experience. “I think there’s something so special about going to a movie theater and experiencing a film in that way, with a group of strangers,” she added.
Zendaya’s love for theaters stems from her childhood, when afternoons at the cinema were a regular activity. Reflecting on her early 2000s upbringing, she shared, “I grew up spending all day at the movie theater. That’s all there was to do after school. You’re just like, ‘I’ll meet you at the movies. Let’s go see whatever’s out.’”
She jokingly acknowledged the effort required to draw people back to theaters: “With that comes, okay, well, we’ve got to do a lot of press then. We’re going to have to wear some intense fits to get people to go.”
The Future of Euphoria
Alongside her advocacy for theaters, Zendaya discussed the highly anticipated third season of HBO’s Euphoria, which is set to premiere in January 2025. While she hasn’t yet read the scripts, she expressed excitement about what lies ahead for the critically acclaimed series. “I’m excited to see what everyone has been working on, and what the future looks like for Euphoria,” she said.
The show’s return will see the main cast reuniting, continuing the exploration of complex teenage lives that has captivated audiences worldwide.
The Impact of Streaming and Social Media
Zendaya acknowledged the shifts in the entertainment landscape, particularly with the rise of streaming platforms and social media. Despite these changes, her focus remains on safeguarding traditional cinematic experiences.
She is not just advocating for nostalgia but also for a cultural experience that brings communities together. Zendaya’s commitment to the cause reflects a broader conversation in Hollywood about the balance between streaming convenience and preserving theatrical traditions.
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