Samsung has officially launched its latest innovation in mobile design—the Galaxy S25 Edge, a super-slim, AI-powered flagship smartphone that redefines portability and premium performance. The device will go on sale in the United States on May 30, priced at R20,030.
At just 5.8mm thick and weighing 163 grams, the Galaxy S25 Edge is 30% thinner and 25% lighter than the Galaxy S25 Ultra, while still packing impressive features like a titanium frame, 200-megapixel rear camera, and Samsung’s latest artificial intelligence enhancements.
Flagship Design, Feather-Light Build
Samsung’s Head of Smartphone Product Management in the Americas, Blake Gaiser, highlighted the consumer demand for lighter, more comfortable devices:
“As phones are getting bigger and heavier, customers are looking for something that disappears in their pocket. The S25 Edge delivers that.”
Despite its slim build, the 6.7-inch AMOLED display matches that of the Galaxy S25 Plus, and the phone comes with 12GB of RAM and 256GB or 512GB storage options.
The Edge model sits comfortably between Samsung’s main flagship phones:
- R20,030 for the S25 Edge
- R18,208 for the S25 Plus
- R23,675 for the S25 Ultra
What’s Missing?
To achieve its ultra-slim form, Samsung made a few compromises:
- No 1TB storage option
- No telephoto lenses for optical zoom
- Smaller 3,900mAh battery (compared to 4,000mAh in S25 and 5,000mAh in S25 Ultra)
- No S Pen support
- Slightly reduced camera versatility
Still, Samsung claims AI battery optimizations allow the S25 Edge to outperform last year’s Galaxy S24 in battery efficiency.
US vs Apple: The Battle of the Slim
The S25 Edge debuts months ahead of Apple’s anticipated iPhone 17 Slim, which is expected to feature a single rear camera and a similar thin profile. Gaiser remained confident:
“I’m very confident our customers and others will find the S25 Edge very compelling.”
A Strategic Launch Amid Leadership Changes
The S25 Edge was initially slated for an April release but was delayed following the sudden passing of Co-CEO Han Jong-Hee. His death in March from cardiac arrest triggered internal restructuring that impacted product timelines.
Now, with the Galaxy S25 Edge leading the charge, Samsung aims to offset weakness in its semiconductor division with strong smartphone sales. During its Q1 earnings call, executives stressed that flagship mobile devices are central to its growth strategy amid global tariff volatility and economic uncertainty.
Retail Experience Reimagined
In an industry first, Samsung plans to remove traditional security wires from retail demo units of the S25 Edge. Instead, they will use a minimal security adhesive to allow customers to try the phone in their hands and pockets naturally.
The Galaxy S25 Edge will be available in black, silver, and blue, positioning itself as a stylish, performance-first alternative in a market trending toward lighter, slimmer premium smartphones.
