Post Malone is turning up the volume—this time with Sony. The Grammy-nominated artist has joined forces with the tech giant to front its “For The Music” global campaign, which celebrates the launch of Sony’s newest flagship audio product, the WH-1000XM6 wireless noise-canceling headphones.
Revealed at a high-profile media event, Sony’s WH-1000XM6 marks a significant upgrade in its critically acclaimed 1000X series, with the company promising unparalleled audio immersion for audiophiles, frequent flyers, gamers, and yes—even the occasional casual commuter.
Priced at R8,300 (converted from 449.99 USD), the headphones are now available in Black, Platinum Silver, and Midnight Blue.
Superior Tech Under the Hood
At the heart of the WH-1000XM6 is the HD Noise Canceling Processor QN3, which Sony claims is seven times faster than the chip used in its predecessor. This speed boost enables a remarkable 12-microphone system—a 1.5x increase from the previous model—capable of analyzing and adapting to ambient sounds in real time, whether you’re navigating a chaotic airport or sipping coffee in a quiet café.
Sony’s Adaptive NC Optimizer fine-tunes noise cancellation not only based on environmental noise but also on air pressure conditions, ensuring a smooth listening experience on flights and in high-altitude cities.
The headphones also feature a redesigned driver unit, carefully calibrated for superior noise suppression and clearer, more accurate playback.
Auto Ambient Mode and Intelligent Listening
One of the standout improvements is the enhanced Auto Ambient Sound mode, which automatically adjusts to your surroundings—blending music and necessary environmental cues like conversations or announcements. Users can dive deeper into customisation via the Sony | Sound Connect app, which offers a 10-band EQ, Background Music Effect, and even a Game EQ developed alongside Sony’s INZONE gaming team.
There’s also Scene-based Listening, a clever feature that tailors sound settings and noise cancellation based on your activity and location, making your headphones just a little bit psychic.
Engineered by the Best Ears in the Business
To achieve studio-level audio quality, Sony enlisted top-tier mastering engineers from across the music industry, including Randy Merrill and Chris Gehringer from Sterling Sound, Mike Piacentini of Battery Studios, and Michael Romanowski from Coast Mastering. Their combined expertise ensures the WH-1000XM6 headphones deliver music as the artist intended it to be heard.
As Post Malone himself put it:
“Great sound is essential for me when I’m making and listening to music. These new noise-canceling headphones make you feel completely inside the music.”
Smart Features, Sleek Design
Besides immersive sound, the WH-1000XM6 is packed with features aimed at everyday convenience. These include:
- LE Audio and AuraCast support
- Quick Access for fast music playback via your preferred streaming services
- Simultaneous charge and listen via USB
- Six-microphone AI-based beamforming for crystal-clear call quality
- Dedicated mute button for rapid sound control
The headphones also feature a refined design, boasting a wider, softer headband, plush earpads, and a durable metal injection-molded folding mechanism. A magnetically-sealed case makes for secure, compact storage.
Battery life clocks in at up to 30 hours with noise cancellation on, while a quick three-minute charge yields an impressive three hours of playback—perfect for those moments when you remember to charge just as you’re heading out the door.
Sustainability Gets a Spotlight
Sony has also taken a green step forward, packaging the WH-1000XM6 in 100% paper-based Original Blended Material, made from bamboo, sugarcane fibres, and recycled paper—part of the company’s broader commitment to sustainability.
Post Malone’s Tour and Brand Role
As part of the campaign, Post Malone will appear in a series of global ads promoting the immersive capabilities of the WH-1000XM6. He’s currently co-headlining a summer stadium tour with Jelly Roll, making his endorsement both timely and on-brand.
Whether you’re tuning out turbulence, the buzz of your open office, or your neighbour’s lawnmower, Sony’s WH-1000XM6 looks like a worthy contender for top-tier personal audio gear—and with Post Malone’s stamp of approval, the message is loud and clear.
