The early 2000s nostalgia train is rolling back into the fashion world as Nelly announces the highly anticipated relaunch of Apple Bottoms, the women’s denim brand that became a cultural phenomenon over two decades ago. Set for November 2024, Apple Bottoms is making a bold return, now equipped with stretch denim technology and an expanded range of sizes aimed at celebrating women of all shapes and sizes.
In an exclusive with TMZ Hip Hop, Nelly shared his excitement, emphasising the brand’s core mission: “Our goal remains the same—celebrating ALL women, in every shape and size. With incredible new styles, we’re ready to shake up the fashion world again…we’re back!” Known for pioneering a body-positive approach long before it was popularised, Apple Bottoms became the go-to for women with curves, thanks to designs that broke the mould of traditional, size-limited fashion.
Apple Bottoms originally launched in 2002, creating a fashion space that embraced body diversity, which resonated with countless women who often found themselves overlooked in mainstream fashion. Now, with advancements in fabric technology, the brand’s new line will feature stretch denim that complements natural curves while providing comfort and flexibility.
Nelly’s recent life changes also add a personal dimension to the relaunch. Having just welcomed a new child and celebrated his marriage to longtime love Ashanti, Nelly’s life is as vibrant as his brand’s comeback. As he reinvents Apple Bottoms, he’s poised to bring that same commitment to style, authenticity, and inclusivity that first set the brand apart.
The comeback of Apple Bottoms not only rides the wave of Y2K-inspired fashion but also underscores the ongoing shift towards inclusivity in the fashion industry. With stretch denim technology and a firm focus on diverse body types, Apple Bottoms 2024 collection promises to be as much a celebration of individuality as it is of nostalgia.
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