South Africans will soon enjoy full, live coverage of the Proteas Men’s and Women’s cricket inbound tours, thanks to SABC’s new broadcast acquisition. The national broadcaster will air all upcoming matches on SABC 3, with simultaneous streaming on its digital platforms, www.sabcsport.com and SABC+. This move aligns with SABC’s commitment to bringing accessible, free-to-air sports coverage to South African viewers.
Each match will include an in-depth studio build-up and live commentary, featuring SABC Sport anchors and expert analysts. This feature aims to enrich the viewer experience with match previews, expert insights, and comprehensive game analysis. By expanding cricket coverage to multiple platforms, SABC seeks to ensure that South Africans can watch live Proteas action from anywhere, whether on TV or online.
Keletso Totlhanyo, SABC’s Head of Sport, expressed excitement about this development, emphasising the broadcaster’s dedication to delivering high-quality sports content. “We are thrilled with this latest acquisition that allows us to bring the Proteas tours to our audience,” said Totlhanyo. “Our gratitude goes to CSA for their collaboration in helping us meet our mandate of ensuring South Africans access to top-tier sports events.”
This broadcasting deal is a significant win for cricket fans across the nation, bringing every ball and boundary of the Proteas Men’s and Women’s tours directly to homes, screens, and mobile devices. Viewers are encouraged to stay tuned for detailed broadcast schedules of all upcoming fixtures on SABC 3 and SABC’s digital platforms.
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