In a career-defining moment, Mamelodi Sundowns and Bafana Bafana goalkeeper Ronwen Williams has reportedly signed a lucrative endorsement deal with the global tech brand Honor. The deal, said to be worth a staggering R123 million over two years, highlights Williams’ rising star status both on and off the field.
Williams’ season has been packed with highlights. Not only was he nominated for the prestigious Ballon d’Or Yachine Trophy—recognising the world’s best goalkeepers—but he has also drawn the attention of major international brands. His latest partnership with Honor places him alongside some of the most recognized athletes endorsing top tech brands.
According to reports circulating on X (formerly Twitter), including a notable post by user @YELL0MAN, the endorsement reflects Honor’s interest in integrating South Africa’s vibrant sports culture with their brand. The post describes Williams as the ideal figure to promote Honor’s products, celebrating the unity of sports and technology.
“Sundowns Goalkeeper Ronwen Williams Bags R123 Million HONOR Endorsement Deal. Football & tech unite as HONOR, a global leader in smart device technology, signs a two-year endorsement deal worth R123.55 million with celebrated SA🇿🇦 footballer Ronwen Williams,” shared @YELL0MAN.
The partnership is seen as a win for both Williams and Honor, as they look to leverage the goalkeeper’s strong public presence to bolster the tech company’s footprint in Africa. Honor, known globally for its innovative smart devices, is likely to gain traction in the South African market through Williams’ endorsement.
Williams’ journey with Sundowns and his prominence in South African football have made him an influential figure. His new deal with Honor not only celebrates his sports achievements but also sets him up as a role model in tech-savvy youth culture across the country.
This exciting new chapter for Williams reflects a broader trend of South African athletes receiving recognition on global platforms, capturing international brands’ interest as they seek to connect with audiences in South Africa and beyond.
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