OpenAI has officially launched its ChatGPT Search product, making it available to all users, including those accessing the chatbot through its mobile apps and website. This major move intensifies the competition between OpenAI and Alphabet Inc.’s Google, as both tech giants integrate artificial intelligence into online search functionalities.
A New Rival to Traditional Search Engines
The rollout of ChatGPT Search will allow users to make it their default search engine via their web browsers. Initially available only to paid subscribers, this feature is now accessible to everyone with a ChatGPT account. OpenAI aims to expand the capabilities of generative AI by offering a more conversational search experience, a step that positions it directly against other industry leaders like Google.
AI-Powered Conversational Search
During the launch event, OpenAI demonstrated how the new search feature works, including a function that allows users to ask questions in a conversational format. For example, users can now inquire about things like “activities to do in Zurich before Christmas,” and receive spoken responses from ChatGPT, enhancing the interaction with a human-like touch.
OpenAI’s Search Push and AI Advancements
The introduction of ChatGPT Search is part of OpenAI’s broader effort to redefine the online search experience, following the viral success of its AI-powered chatbot in late 2022. Tech companies, including OpenAI’s backer Microsoft and Google, have rushed to integrate generative AI into their search products to stay competitive. OpenAI’s latest update follows the launch of its more expensive ChatGPT Pro subscription and the rollout of Sora, an AI video generation tool.
As OpenAI continues its live-streamed product events, it’s clear that the company is positioning itself as a formidable player in the AI-driven search space, challenging the dominance of Google and other search engines.
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