Comedian Tiffany Haddish’s social media video about her visit to a grocery store in Harare, Zimbabwe, sparks controversy, with many criticizing her for perpetuating stereotypes about Africa. The beauty of traveling lies in the opportunity to explore, learn, and immerse oneself in different cultures. Comedian and actress Tiffany Haddish recently embarked on such a journey, traveling to Harare, Zimbabwe, to discover more about Africa. Her experience, shared on social media, has sparked significant controversy and discussion.
In a TikTok video that quickly spread across various social media platforms, Haddish expressed her surprise and excitement upon finding a grocery store in Harare. “Hey ya’ll. So I’m out here in Zimbabwe, in Harare and look at the grocery store. They got a grocery store. It’s beautiful. It’s beautiful in the grocery store,” she exclaimed, marveling at the store’s organic produce and variety of goods. Haddish aimed to challenge and demystify American perceptions of the African continent with her video. “I just like demystifying sh*t. It don’t smell bad. Look at that meat over there. They got sodas. They got a whole wall of alcohol,” she commented as she toured the store.
Despite her intentions, the video was met with considerable backlash on social media platforms, including X (formerly Twitter). Many viewers felt that Haddish’s remarks were condescending and perpetuated outdated stereotypes about Africa.
One commenter, @emmazihonye, reacted on TikTok, saying, “you think we don’t have grocery stores🤔🤔? Maam please.” Another user, @mhamamikemica, noted, “this video she is showing those who say ‘in Africa there is nothing’ 🥰🥰🥰🥰🥰🥰🥰🥰.”
Some defended Haddish, interpreting her video as an attempt to counteract misconceptions held by some Americans. @tk_palmer4 commented, “she is proving her fellow Americans wrong…we do have everything they thought we don’t…and I love how people didn’t notice her 🤣🤣🤣.” Meanwhile, @ijobs_80 expressed mixed feelings, saying, “Man I feel downgraded. What did you really think. At least now you know. We live freely and freshly in Zim.”
The incident highlights the complexities and sensitivities involved in cross-cultural interactions and the importance of mindful representation. While Haddish’s attempt to showcase the modernity and vibrancy of Zimbabwe was well-meaning, it underscores the need for greater awareness and sensitivity in how such experiences are shared.
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