Rap legend LL Cool J, known for his contributions to hip-hop and pop culture, has made a bold declaration: one day, he believes the world will recognize him as the “most important rapper that ever existed.” During an interview on Apple Music’s Le Code, LL Cool J shared insights into his legacy, career longevity, and the influence he’s had on rap and beyond.
LL Cool J’s Legacy: More Than Just Music
LL Cool J, born Todd Smith, released his fourteenth album, The FORCE, in September, reinforcing his enduring presence in the rap industry. In the interview, he was asked about creating a biopic, but the rapper admitted he wasn’t thrilled by the idea. “I’m still very much in the rap game,” he said, emphasizing that his story is far from over.
While reflecting on his career, LL highlighted his iconic hits like “Rock the Bells” and “Hey Lover.” He predicted that once his influence is fully appreciated, fans and critics will acknowledge him as rap’s greatest. “I truly believe one day people will say LL Cool J is the most important rapper that ever existed,” he confidently stated.
The Pioneer of Hip-Hop Style and Culture
LL Cool J didn’t just make music—he shaped the culture. He pointed out that he was one of the first to popularize hip-hop’s flashy style, including jewelry, champagne, and the swagger that became synonymous with the genre. His introduction of love songs into rap helped diversify the genre’s themes, paving the way for artists to express a wider range of emotions.
He also acknowledged his role in popularizing streetwear brands like Kangol and FUBU, cementing his status as a fashion icon. LL reminisced about being the first artist signed to the legendary Def Jam Records, a label that helped bring rap into the mainstream. “They’re going to say, ‘Wow, this is the guy who was on Def Jam before anyone else,’” he explained.
The G.O.A.T. Acronym: LL’s Lasting Contribution
LL Cool J popularized the term “G.O.A.T.” (Greatest of All Time) with his eighth album, which he discussed in an interview with Big Boy TV. The acronym, inspired by Muhammad Ali and Harlem streetball legend Earl Manigault, has since become a staple in conversations about greatness in sports, music, and beyond. LL, however, regrets not trademarking the term, which has taken on a life of its own in pop culture.
A Humble Reflection on the G.O.A.T. Debate
While LL Cool J believes he will one day be acknowledged as the most influential rapper, he remains humble. He acknowledged other greats like 2Pac, The Notorious B.I.G., Snoop Dogg, and Nas, noting, “There are too many rappers that have done too many important things for me to claim that I’m the one.”
Despite this, LL’s impact on hip-hop’s evolution is undeniable. Whether through his music, his style, or his contribution to the G.O.A.T. conversation, LL Cool J’s legacy is secure. He left fans with a final thought during the interview: “How do you make a movie about that?”