In an exciting new collaboration, Coca-Cola has teamed up with the iconic Oreo cookie brand to create a limited-edition beverage that is sure to captivate fans of both brands. The new drink, aptly named Coca-Cola Oreo Zero Sugar, is set to be available at major UK retailers from September, blending the refreshing taste of Coca-Cola with the beloved flavour of Oreo cookies.
The packaging for the new drink draws inspiration from Oreo’s classic black-and-white design, with a bold red stamp highlighting the Coca-Cola brand. This new concoction promises to be an irresistible treat for those who enjoy both the fizzy delight of Coke and the sweet indulgence of Oreos.
The idea behind Coca-Cola Oreo Zero Sugar is to celebrate the essence of friendship, a theme that both brands hold dear. To enhance this concept, Coca-Cola and Oreo have partnered with Spotify to introduce a new digital experience called ‘Bestie Mode’. By scanning a QR code on the packaging, customers can access this mode, allowing them to sync their music preferences with those of their friends. The app then generates a playlist that merges the musical tastes of both friends, making for a unique and shared listening experience.
Oana Vlad, Global Vice President of Brand Strategy at The Coca-Cola Company, expressed her enthusiasm for the collaboration, stating, “Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is so unexpected, but also feels so right because we are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences, and unexpected moments of connection.”
Eugenia Zalis, Global Head of Marketing and Brand for Oreo at Mondelez International, echoed this sentiment, saying, “At Oreo, we strive to identify fresh ways to excite consumers, and with this collaboration, we have truly upped the ante. The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.”
This collaboration follows the recent launch of Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar, which introduced a raspberry-infused flavour to the North American market. Although this new flavour has sparked mixed reactions, with some fans excited to try the unique blend while others remain skeptical, it marks Coca-Cola’s continued effort to innovate and cater to evolving consumer tastes.
Coca-Cola’s North American marketing chief, Shakir Moin, emphasized the brand’s commitment to staying ahead of trends, stating, “Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market.” The quick development of Coca-Cola Spiced, which took just seven weeks, is a testament to this approach, and the company hopes to replicate this speed with future products.
With the launch of Coca-Cola Oreo Zero Sugar, the cola giant is not only exploring new flavour profiles but also deepening its connection with younger consumers through innovative and unexpected collaborations. Fans of both Coke and Oreo will be eagerly awaiting the arrival of this new drink in UK stores.
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