Streaming giant Showmax has announced an exciting adaptation of NBCUniversal’s acclaimed workplace comedy, “Superstore”, for South African audiences. The new series will be produced in isiZulu, adding a unique cultural twist to the globally beloved show.
Production Details
The South African version will be spearheaded by Barkers Media, known for hit shows like Shebeen Queens and How to Manifest a Man, in collaboration with Universal International Studios. Production is slated to begin later this year, promising a distinctly local take on the series’ timeless themes of community, friendship, and workplace camaraderie.
Background of the Original
Created by Justin Spitzer, Superstore debuted a decade ago, running for six successful seasons with over six million viewers per episode. Renowned as one of television’s greatest workplace comedies, the series has amassed multiple awards for its relatable humor and heartwarming storylines.
What to Expect
According to Mpho Lengane, executive producer at Barkers Media, the adaptation will inject a South African essence into the narrative while staying true to the show’s global appeal. Hannah Mabruk, vice president of Format Sales at NBCUniversal Formats, praised the format’s universal relevance and expressed excitement about seeing it reimagined for South Africa.
“Together with our partners at Showmax and Barkers Media, we’re excited to bring a uniquely South African spin to these lovable characters in a fresh and exciting way,” said Mabruk.
Showmax’s Legacy of Adaptations
This adaptation marks the second comedy remake for Showmax, following their acquisition of The Office from BBC. Nicola van Niekerk, MultiChoice’s executive head of programming, expressed enthusiasm about reimagining Superstore for a South African context, highlighting the cultural richness and complexity it offers.
A Cultural Milestone
The isiZulu remake will celebrate South Africa’s linguistic and cultural diversity, ensuring audiences can connect with the show on a deeper level. The project underscores Showmax’s commitment to delivering world-class content with a local flair, solidifying its position as a pioneer in South African streaming.
Prepare for laughs, camaraderie, and a workplace comedy with a distinctly South African twist when Superstore returns in its isiZulu avatar!
