Nigerian music sensation Asake has captured global attention with his 2025 Grammy nomination for Best African Performance with the chart-topping hit “MMS.” Renowned for his seamless blend of Afrobeat, Fuji, and modern sounds, Asake is redefining African music on an international stage. Reflecting on this career-defining milestone, Asake shares insights into his journey, creative inspirations, and the cultural pride that fuels his artistry.
The Rituals That Ground Him
Before the spotlight, Asake finds moments of peace in solitude. His pre-performance routine, which includes prayer, fine teas, and self-care, allows him to center himself. “I like to focus my energy and connect with my purpose before every performance,” he shares. These rituals keep him grounded amid the excitement of his rapidly growing success.
Musical Influences That Inspire
Asake’s music reflects a rich tapestry of influences, from global icons to traditional Nigerian sounds. Songs like Travis Scott’s “FE!N”, Michael Jackson’s “Smooth Criminal”, and Kendrick Lamar’s “Reincarnated” inspire him with their innovation and emotional depth. At the same time, culturally rich tracks like Chronixx’s “Black is Beautiful” and Ayinla Omowura’s “Awa Kise Olodi Won” remind him of the power of storytelling and cultural identity.
“These songs inspire me to create music that resonates deeply while staying true to my roots,” he says.
Wisdom for the Next Generation
Looking back on his journey, Asake shares lessons he’s learned:
- Stay authentic. “The industry can be both supportive and intimidating, but staying true to yourself is key.”
- Trust your instincts. “Your unique voice is your greatest strength.”
- Embrace the journey. “Growth takes time, and every step is important.”
What Fuels His Creativity
Asake’s creative process is rooted in comfort and focus. His essentials include:
- Sunglasses for style and confidence.
- Fine teas for calm and clarity.
- Candles or incense to set an inspiring atmosphere.
- Cologne for a touch of elegance.
- Trusted headphones for immersive listening and fine-tuning his sound.
These items are more than accessories—they reflect his approach to staying centered and creative.
Lyrics That Define His Story
Some of Asake’s lyrics have become deeply personal mantras:
- “Original Boy from LUNGU” celebrates his identity and journey.
- “O Ye Olohun, Gbogbo Nnkan Ma Lo Ye Olohun” reflects his unwavering faith.
- “Some of Them No Fit Relate O Because My Glory Carry Weight O” speaks to overcoming challenges.
- “Oh Mhen, I’m Active” highlights his energy and passion for music.
- “Wosa!” encapsulates his zest for life and art.
The Albums That Shaped Him
Asake’s sound is deeply influenced by legendary albums, including:
- Bob Marley’s “Exodus”: A masterclass in rhythm and resilience.
- Fela Kuti’s “Shuffering and Shmiling”: A bold commentary on culture and society.
- Sikiru Ayinde Barrister’s “Fuji Garbage”: A reminder of Fuji music’s storytelling power.
“These albums taught me that music can transcend entertainment to become a powerful tool for cultural expression and social change,” he explains.
The Grammy Journey with “MMS”
“MMS” is a testament to Asake’s ability to balance tradition and modernity, crafting a sound that resonates across continents. Its infectious rhythm and introspective lyrics have earned him widespread acclaim and now, a Grammy nomination.
“This nomination isn’t just about me—it’s about African music and the global recognition of our culture,” Asake says.
Asake’s rise from Lagos to global acclaim is a story of perseverance, authenticity, and innovation. With his Grammy nod, he continues to push boundaries and elevate African music to new heights.
