LG Launches “xboom by will.i.am” Audio Line, Blending AI, Style, and Signature Sound

LG Electronics has unveiled a fresh take on its audio lineup with the official launch of “xboom by will.i.am,” a high-concept series of portable audio products co-designed with the multi-talented artist and entrepreneur. The launch represents a strategic reimagining of LG’s xboom brand, now infused with signature sound tuning, cutting-edge AI features, and a bold pop culture aesthetic.

At the forefront of the release is the xboom Grab, a compact Bluetooth speaker that combines portable convenience with artistic flair and technical precision.

A New Sonic Identity: will.i.am’s Signature Sound

The xboom by will.i.am line introduces a warmer, more balanced sound profile, hand-tuned by will.i.am himself to appeal to music lovers who value richness and clarity. The audio signature is a deliberate shift from traditional bass-heavy tuning, emphasizing clean mids and smooth highs for a fuller, more dynamic listening experience.

AI-Driven Listening Experience

One of the standout innovations in the lineup is AI-powered sound optimization. The speakers use built-in intelligence to analyze the audio genre and the surrounding space, adjusting settings in real time to deliver the best sound quality whether indoors or outdoors, jazz or hip-hop.

Design Meets Culture

Design-wise, the new xboom products lean heavily into urban and pop-culture aesthetics. The speakers are crafted with comfort, durability, and style in mind—portable yet premium, and visually aligned with the fashion-forward edge of today’s music scene.

will.i.am: More Than a Name, a Creative Architect

LG has officially named will.i.am as the Experiential Architect for the xboom line. His involvement goes beyond branding—he has contributed to product development, UX design, sound engineering, and even the audio interface. Everything from the power-up chime to Bluetooth connection tones features his sonic signature.

“With xboom by will.i.am, we’re not just making speakers—we’re crafting an experience where tech meets culture,” said an LG representative at the launch event.

Spotlight: xboom Grab

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Leading the line is the xboom Grab, a compact, strap-equipped portable speaker designed for convenience without compromising on sound. Ideal for on-the-go users, the Grab offers easy mobility, smart features, and a bold look that reflects will.i.am’s personal style.

Reinventing xboom for a New Generation

This collaboration marks a major reinvention for the xboom brand, signaling LG’s push into a more creative, culturally driven market. With AI integration, celebrity design partnerships, and a focus on user experience and lifestyle appeal, LG is positioning xboom as more than just an audio product—it’s a statement of innovation and identity.