CAPE TOWN – South African fashion retailer Jet is transforming the value shopping landscape with the launch of its flagship premium store at Canal Walk, set to open in June 2025. The 1,800-square-metre retail space redefines how South Africans experience fashion, beauty, and lifestyle shopping, marking a bold new direction for the iconic brand.
Located in one of Cape Town’s busiest and trendiest shopping centres, the Upper Level of Canal Walk, Jet’s latest store promises a modern, curated and digital-first retail environment—delivering on the brand’s long-standing commitment to affordable style and innovation.
A New Chapter for Jet
According to Jeannine de Chaud, Head of Business at Jet, this flagship location is a glimpse into the future of the brand:
“This new format store is set to be the future of Jet with a beautiful, multi-faceted, fashion and lifestyle-store environment that delivers exceptional customer experience while aligning perfectly to our long-established brand promise of being a trusted value fashion retailer.”
What Customers Can Expect
Jet’s Canal Walk store introduces a fresh, immersive experience across multiple product zones, including:
- Full fashion ranges for ladies, men, kids, teens, and footwear
- An exclusive Character World zone for themed fashion
- A newly-launched beauty department, complete with the CLRS product range and a make-up station
- Lifestyle retail zones, including cellular tech and inspiring homeware assortments
- Bash screen integration for seamless in-store-to-online shopping
The layout is purposefully designed for spacious navigation, with ample tills at the back of the store to ensure a fast and efficient checkout.
Touches of Innovation & Interactivity
Jet has also elevated the shopping experience with thoughtful new features, such as:
- A dedicated intimate wear fitting room for privacy and comfort
- A selfie wall in the teen girls’ NTK department for social fun
- Digital content screens across the store to engage and inspire shoppers
A Vision for Value & Lifestyle
While the store is aspirational in look and feel, Jet continues to stay true to its mission: offering fashion-forward products at affordable prices. Whether shopping for trendy fashion, beauty essentials, home décor, or tech accessories, customers can expect Jet’s signature value with a premium experience.
“Our aim here is to offer great value-for-money fashion, beauty, homeware and cellular products as always,” says de Chaud, “while our customers enjoy a modern, elevated experience as they shop for the products that support and uplift their lifestyles.”
Visit the New Store
Jet’s new Canal Walk flagship opens its doors to the public in June 2025. The store is located on the Upper Level, next to The Fix and opposite Primi restaurant.