Diageo SA Walks the Walk with Johnnie Walker Blonde at Africa Coastal Marine Tourism Event

At the heart of any successful tourism event is not just policy and partnerships, but the lifestyle, elegance, and experiences that make it unforgettable. At the Africa Coastal Maritime & Marine Tourism Trade Market 2025, held in Nelson Mandela Bay, Diageo South Africa delivered just that—in style.

As a proud sponsor of the event’s Golf Day, VIP Lounge, and official Networking Party at Club Iza, Diageo SA brought sophistication, bold flavor, and world-class hospitality to the forefront with its newest icon, Johnnie Walker Blonde. Under the vibrant theme “Walk the Walk with Johnnie Walker Blonde,” the brand seamlessly aligned with the event’s celebration of leisure, connection, and African coastal elegance.

A Toast to Marine Tourism and Luxury

Diageo’s involvement was more than sponsorship—it was a strategic show of support for the fast-growing coastal and marine tourism sector. By stepping in to enhance the leisure aspects of the event, Diageo demonstrated its understanding of how lifestyle brands play a role in tourism, community connection, and economic upliftment.

The Golf Day, held at the Port Elizabeth Golf Club, brought together high-ranking government officials, senior executives, and private sector leaders. On the course and at the clubhouse, Johnnie Walker Blonde set the tone with a refreshing presence, balancing prestige with approachability.

The VIP Experience: Responsible Indulgence

Inside the event’s VIP Lounge, guests enjoyed an elevated experience—curated with care and class. Diageo’s branding, service, and product placement reflected a premium yet inclusive energy, promoting responsible enjoyment in line with tourism’s values of sustainability and wellbeing.

The official Networking Party at Club Iza wrapped up Day One with a touch of glamour, where Johnnie Walker Blonde added sparkle to an evening of cross-industry connections, music, and celebration. With South Africa’s very own DJ Webster on the decks, the vibe was unmissable, and the message was clear:

Tourism is not just about travel; it’s about memorable experiences, curated responsibly.

Corporate Leadership Meets Cultural Celebration

By supporting the Africa Coastal Marine Tourism event, Diageo SA reinforced its leadership in driving economic and social value through premium brands and purposeful partnerships. Their commitment to responsible drinking while embracing the celebratory spirit of tourism positioned them as more than a sponsor—but a champion of cultural connection and leisure-led tourism.

From marine tourism to premium hospitality, from the golf course to the dance floor, Diageo walked the walk with style, sincerity, and impact.

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