Absa Group, recognised as a Top Employer for the fourth consecutive year, has announced the launch of its Marketing and Corporate Affairs Academy. This pioneering initiative is designed to equip professionals with the skills needed to excel in the evolving marketing and corporate affairs landscape, reinforcing Absa’s core belief that ‘Your Story Matters’.
A Future-Ready Approach to Learning
Sydney Mbhele, Group Chief Marketing and Corporate Affairs Officer at Absa, emphasised the academy’s significance in shaping industry professionals:
“The Absa Marketing and Corporate Affairs Academy is a cornerstone in our strategy to build a future-ready team. It represents our investment in our people, ensuring they have the skills and insights to not only meet the challenges of today but to excel tomorrow. This Academy stands as a testament to our dedication to growth, leadership, and innovation.”
Dr Fiona Kigen, Head of the Group Marketing and Corporate Affairs Academy, outlined how the academy is designed to revolutionise professional development:
“The Academy is meticulously designed to be a game-changer in professional development. It incorporates experiential learning opportunities, from shadowing frontline teams to participating in cross-functional projects, ensuring our teams can apply what they learn in real-world scenarios.”
Personalised and Role-Based Learning
Under Dr Kigen’s leadership, the academy will introduce an innovative, personalised learning approach. The curriculum is structured to address specific career goals and skills gaps, ensuring that professional growth aligns with business outcomes. This tailored method makes learning strategic, impactful, and transformative for all participants.
Key Aspects of the Academy’s Curriculum:
- Commercial Acumen – Develop a deeper understanding of how marketing and communications contribute directly to business success.
- Technical and Leadership Development – Access industry-recognised certifications, executive coaching, and leadership programmes.
- Experiential Learning – Apply knowledge in real-world scenarios through hands-on projects and immersive collaboration with business units.
Embracing Digital Transformation and Continuous Learning
A strong emphasis on digital transformation ensures that employees are prepared for future trends and technologies. The academy fosters a culture of continuous learning, ensuring that professionals remain ahead in a rapidly evolving industry.
A Cutting-Edge Launch Event
The academy was officially unveiled on Monday, 4 March 2025, at the Wits Anglo American Digital Dome. The event not only introduced the academy but also showcased interactive digital media, highlighting Absa’s innovative approach to education and training.
Looking ahead, Absa plans to expand the academy’s offerings throughout 2025, introducing new programmes designed to further embed a culture of learning and success. Each programme aims to empower employees to take ownership of their professional journeys and drive industry-leading innovation.
Join the Future of Marketing and Corporate Affairs
Are you ready to shape your future with a leading financial institution? Explore career opportunities with Absa today. Visit Absa Careers to learn more about how you can join our team and start making a difference now!
